Microsoft Edge Add-ons: NEW features to improve extension discoverability

Hello Insider Community,

We are constantly working on improving the Microsoft Edge Add-ons user experience.

We are thrilled to announce new improvements to the Microsoft Edge Add-ons website that makes it easier for users to discover new extensions.

Collections & Categories now show the user region’s trending extensions as “Top Edge Add-ons”

User Feedback #1: Categories in Edge Add-ons are useful to find extensions for specific jobs to be done. But these categories are not locale-specific, and the order of curated extensions are generic.

New Feature #1: Users will now be able to see a geo-specific order of listing within each Edge Add-ons category. The ordering within each extension category will now be powered by our AI recommendation engine to display popular and relevant extensions for each locale / country / geo.

For example, here is the how the “Developer Tools” Edge Add-ons category shows up in different locales:

Developer Tools

User Feedback #2: Collections on the Edge Add-ons site are helpful to find a curated list of extensions for a specific task, but the order of the extensions displayed in collections is not geo-specific.

New Feature #2: We improved our algorithm to show more relevant extensions to our users for a specific region on an Edge Add-ons collection. Now, users will be able to see the top extensions within a collection, based on their popularity in the respective locale / country / geo.

For example, here is the how the “Have fun with Microsoft Edge” and “Go window shopping” Edge Add-ons collections show up in different locales:

Collections: Have fun with Microsoft Edge & Go window shopping

Auto-complete search suggestions on Edge Add-ons website

User Feedback #3: The suggestions appearing under the search box while entering the keywords on Edge Add-ons site does not populate the region’s trending search keywords as suggestions.

New Feature #3: The suggestions under the search box of the Edge Add-ons website while entering the keywords to find an add-on is now automated. It considers the trending search keywords and provides users with instant and complete suggestion results based on the user region.

Below is the auto complete suggestion for a user in India after entering “I” in the search box of store.

For example, here is how the auto-complete suggestion populates trending searches after entering “i” in different locales:

Search-box auto-complete suggestions

These feature updates will make it simpler for our users to find popular add-ons for their region and get started with enhancing their Edge browser experience further.

Do let us know what you think of these improvements by leaving a comment below. We would love to hear about your experience, suggestions, and feedback.

Cheers!